Do we have to change our CRM for this?

No. We work directly in your CRM, and if you don’t have one, an Excel export is enough. We deliver interested contacts wherever you want them: into your CRM, or by email to your salesperson.

How much will it bring in?

Honestly: usually a few percent of an old database makes it to a real conversation. We’ll estimate how many that will be for you after the audit, based on how old your contacts are and where they came from.

What if someone says no?

One word is enough. The opt-out applies to all channels, and we won’t contact that person again.

Who writes the messages?

Our partner marketing agency, in Czech and in your tone of voice. You approve every template in advance.

Before any data is handed over, we sign a data processing agreement. We process the data in the EU and, once we’re done, delete it or return it.

AI helps draft messages and sort replies. A person sends the messages and makes the calls. We don’t make AI calls without consent.

What we offer

Database reactivation

Make money from contacts you’ve already paid for.

Former customers and unanswered inquiries sit in Excel or in your CRM, and nobody has gotten back to them. We contact each one through a channel the law allows and hand anyone interested over to your salesperson, along with their history.

we start free: contact counts
without replacing your CRM
only as the law allows

Find out how many contacts you may reach Is it legal?

The problem isn’t the inquiries, it’s that no one got back to them

An inquiry comes in, the salesperson happens to be in a meeting, and a week later nobody knows who was supposed to call. A former customer hasn’t bought anything for a year, and nobody asked why. You’ve already paid for these contacts once: with advertising, time and work.

7×: higher chance of turning an inquiry into a conversation if you reply within an hour (Harvard Business Review)
23%: of companies never respond to a web inquiry (Harvard Business Review)
24,000: of 47,000 inactive contacts of a Czech online store opened an email again. Revenue exceeded CZK 1 million (Ecomail)
+38%: revenue from messages sent at a moment that suited each customer. Messages sent too early backfired (Maastricht University)

Honestly: usually a few percent of an old database makes it to a real conversation.

How it works

1Free of charge, we count how many contacts you have, how old they are and where they came from. We don’t need any personal data yet
2Database audit: we clean up the database and split it by who you may write to
3We send former customers an email with an option to unsubscribe. A person calls those who only made an inquiry
4Anyone who shows interest goes straight to your salesperson, along with what they once asked about
5A weekly report: how many people replied and how many conversations started
6The automation keeps running: name days, anniversaries and service intervals

What your salesperson gets

Not a list of names, but a person who wants to talk:

Petr Svoboda: inquired about heat pump servicing in March 2025
Replied today: “Yes, get back to me next week.”
Channel: phone: made an inquiry, didn’t consent to emails
Next step: call within an hour

Is it legal?

A customer who has bought from you: email about similar services

Marked as a commercial communication, with an option to unsubscribe in every message.

A contact who gave consent: email

Within the scope of their consent.

Someone who only made an inquiry and gave no consent: a phone call from a person

At the start of the call, we say who’s calling and why. We can ask for their consent to receive emails.

Someone who unsubscribed: nothing

One opt-out list applies to all channels.

We don’t use bought databases. Robocalls and AI calls only with consent. We based our process on Act No. 480/2004 Sb. and the opinions of the Czech Office for Personal Data Protection (ÚOOÚ) and the Czech Telecommunication Office (ČTÚ).

We work with a marketing agency

We run reactivation together with a partner marketing agency. Each side does what it knows best.

Partner agency

Writes the messages in Czech and in your tone of voice
Decides who gets what message and when
Knows when to send good wishes and how to win a customer back

Cortio

Cleans the database and sorts it by what the law allows
Sets up sending and automations in your CRM
Measures results and sends a report every week

Why work with us

In your CRM. And if you don’t have one, an Excel export is enough. After the campaign, the automation keeps running.
Personal and in Czech. Name days, addressing people in the vocative case, “six months ago you asked about…”
A human in the loop. AI only writes drafts; a person sends the messages and makes the calls.
Reliable. We stop once someone replies, an opt-out applies to all channels, and you get a report every week.

Price

Contact counts: free
Database audit: we’ll tell you the price on the call; it’s credited toward the pilot
Pilot: we’ll tell you the price on the call